Tuesday, December 31, 2019

Kurt Vonnegut s Slaughterhouse Five Essay - 2221 Words

The phrase â€Å"so it goes† is repeated 106 times in Kurt Vonnegut’s Slaughterhouse Five. From â€Å"dead† champagne to the massacre at Dresden, every death in the book is seemingly equalized with the phrase â€Å"so it goes†. The continuation of this phrase ties in with the general theme on indifference in the story. If the Tralfamadorian view of time is correct, then everyone is continuously living every moment of their life and dying is not the end. However, if Vonnegut believed in this idea, then he wouldn’t have felt compelled to write about the firebombing of Dresden. It is clear that both Billy Pilgrim and Kurt Vonnegut are affected by the massacre they saw, but they have different ways of rationalizing it. Billy finds comfort in the Tralfamadorian view of life, whereas Vonnegut disagrees, and urges the reader to disagree too. The constant repetition of â€Å"so it goes† breaks the reader away from the Tralfamadorian point of view, an d allows them to come to their own conclusion that although it would be nice to forget the bad parts of life, it is important to remember all of the past. Vonnegut helps the reader come to this conclusion by repeating the phrase after gruesome moments, and showing how meaningless life can be if the Tralfamadorian ideas are believed, as seen through Billy Pilgrim’s bland life.. The first use of â€Å"so it goes† comes in the first chapter, while Vonnegut is talking in the first person. He met a cab driver who was a German soldier and said â€Å"things were muchShow MoreRelatedKurt Vonnegut s Slaughterhouse Five 1490 Words   |  6 Pages4 April 2016 Vonnegut Reveals Suffering Through Billy Pilgrim Kurt Vonnegut was an American author who published a variety of works including novels, short stories, plays, and a few works of non-fiction. Kurt Vonnegut explains how war and the experiences that come with it can cause suffering to the minds of people that it affects. In his novel Slaughterhouse-Five, Kurt Vonnegut uses his novel to focus on his anti-war stance by showcasing humanity s suffering due to war. Vonnegut reveals this sufferingRead MoreKurt Vonnegut s Slaughterhouse Five902 Words   |  4 Pageswould do anything to avoid memories of trauma, including inventing an alternate planet. 2. Billy, the main character in Kurt Vonnegut’s novel Slaughterhouse-Five, experienced firsthand the trauma of war during the firebombing of Dresden. After this event, Billy created Tramfaladore, the planet where time does not exist. B. Summary 1. In Kurt Vonnegut s novel, Slaughterhouse-Five, he waves a story of destruction, war, mental health, and time travel to demonstrate the effects of posttraumatic wartimeRead MoreKurt Vonnegut s Slaughterhouse Five 1901 Words   |  8 PagesKurt Vonnegut developed his view of America through a history of personal loss and trauma that was largely endured at the same time by his characters. As a child, Kurt Vonnegut lived in Indianapolis, Indiana, which he would use in many of his later novels. His father was a prominent architect, while his mother came from the family of a wealthy brewer. After the depression hit, his father lost his business and gave up, his mother became addicted to alcohol and prescription drugs. In his teen yearsRead MoreKurt Vonnegut s Slaughterhouse Five1246 Words   |  5 PagesIn Kurt Vonnegut’s Slaughterhouse-Five, Billy Pilgrim becomes â€Å"unstuck† in time. The question here is, why? The fact of the matter is that he does not actually begi n to time-travel. Billy â€Å"becomes unstuck† as a coping mechanism to deal with his traumatic experiences during the war. Billy attempts to reorganize his life’s events and cope with a disorder known as post traumatic stress (PTSD). â€Å"Post traumatic stress disorder is a debilitating condition that follows a terrifying event† (Marilyn 8)Read MoreKurt Vonnegut s Slaughterhouse Five1250 Words   |  5 PagesIrrational behavior is a huge part of Kurt Vonnegut’s Slaughterhouse-five because Billy Pilgrim’s character and the plot line are shaped by it throughout the book. The spastic ordering of his life story and the thorough belief that he was abducted by Tralfamadorian aliens are what shape this book’s story and Billy’s way of life. Although unreasonable, his behavior can be considered justified because of the time he spent in World War II. Post-traumatic Stress Disorder, PTSD, is common in veteransRead MoreAnalysis Of Kurt Vonnegut s Slaughterhouse Five 1634 Words   |  7 PagesKurt Vonnegut once said, â€Å"So it goes† to describe the unavoidableness of fate. This aspect of seeing terrible things and being able to continue on would become a main theme in his nov els. Vonnegut, as an author, received his essential voice by writing about his own experiences, using what would become his signature pessimistic yet humanist view. Vonnegut is described by Lindsay Clark as, â€Å"Worse than a pessimist†¦ he is an eternal optimist doomed to disappointment† (Clark, â€Å"Viewing Four Vonnegut NovelsRead MoreAnalysis Of Kurt Vonnegut s Slaughterhouse Five Essay2080 Words   |  9 PagesDraft Slaughterhouse-five War is a virus, a plagues our world and has experienced since the early ages of time. Once a war is cured a new strain begins stronger and more unforgiving as the last. Humans are creatures of habit which continue the violence. Kurt Vonnegut’s novel, slaughterhouse-five, is a deliberate and well developed statement against war as expressed through the tone, rhetoric, and characters, making anti war a prominent theme through the entirety of the novel. Slaughterhouse-fiveRead MoreKurt Vonnegut s Slaughterhouse Five Essay1905 Words   |  8 PagesKurt Vonnegut reflects his life during World War II as a German prisoner through his character Billy Pilgrim in the novel Slaughterhouse-Five. While enlisted in the US Army, Vonnegut had life threatening experiences that were inspiration for his writing. Vonnegut was a young boy during the Great Depression and was raised through the hardships of the time. As a child, Vonnegut’s father worked as an architect, but during the Gr eat Depression, the building industry was brought to a halt and Vonnegut’sRead MoreAnalysis Of Kurt Vonnegut s Slaughterhouse Five1134 Words   |  5 Pagesmoment, but that the same person is just fine in plenty of other moments. Now, when I myself hear that somebody is dead, I simply shrug and say what the Tralfamadorians say about dead people, which is so it goes. This quote, from Kurt Vonnegut s Slaughterhouse-five, has always stuck with me. Looking at the world through a softly tinted glass can brighten the edges. All the difficult and low stretches of life could be such a small fraction, if we would look at things from perspectives other thanRead MoreAnalysis Of Kurt Vonnegut s Slaughterhouse Five 1453 Words   |  6 Pagesbut the main traits of post-modernism are embracing skepticism and overturning conventions. With this in mind, Kurt Vonnegut explores war drawing parallels from his own past experience and depicts it through his character Billy Pilgrim allowing th e reader to see the dichotomy in reality and fiction, separating his novel from the normal layout of a linear novel. Also, Slaughterhouse-Five discusses the controversial military action as a post-modern novel, as it brings many perspectives to the bombing

Monday, December 23, 2019

Enron And The Gas Pipeline Industry - 772 Words

Expanding its business by utilizing its energy-trading model, Enron’s top executives fooled major financial institutions and accounting firms by hiding its losses from these new ventures within its financial statements. In the beginning, Enron was revolutionary in the gas pipeline industry, because it took advantage of the deregulated environment. As a result, Enron could ensure their customers, gas suppliers, consistent gas prices through hedging (Healy and Palepu 2). Enron’s success with this energy-trading model built its trustworthiness in the energy industry and beyond. Obviously, Enron proved its ability to successfully turn a profit with earnings of $979 million in 2000, which further instilled cognitive-based trust within its stakeholders (Healy and Palepu 1). Establishing itself as a progressive corporation, Enron sought to unload its heavy assets, such as pipelines, for lighter assets in the realm of the digital age. Furthermore, Enron management attracted the best employees to work for them by offering extremely generous salaries and bonuses. Another benefit of being an Enron employee was that Enron maintained a non-bureaucratic environment through committee-based employee performance evaluations (Healy and Palepu 4). Overall, Enron’s financial strength, cutting-edge ideas, and high-performing workforce established cognitive-based trust within its stakeholders. However, Enron’s executive management allowed hubris and greed to gain a foothold in its operations,Show MoreRelatedEnron And The Natural Gas Industry1542 Words   |  7 PagesEnron Background: Enron, based in Houston, Texas, was founded by Kenneth Lay as an energy and pipeline company in 1985 from the merger of two natural gas pipeline companies, Houston Natural Gas and InterNorth. The impetus for Lay to start Enron was the deregulation of the natural gas market in the mid 1980’s, which relaxed the rules on natural gas prices and allowed for more flexible agreements between natural gas producers and pipeline managers. These changes essentially eliminated the practiceRead MoreExecutive Office Of Houston Natural Gas1689 Words   |  7 Pages Enron was created in 1985 when Houston Natural Gas and InterNorth merged together. Houston Natural Gas was a utility company based in Houston, Texas before being taken over by InterNorth. InterNorth was a very large energy company based out of Omaha, Nebraska. They specialized in natural gas pipelines, but also were successful in the plastic industry, coal and petroleum exploration and production. In the beginning Kenneth La y, who was the Chief Executive Office of Houston Natural Gas, becameRead More Enron Essay1056 Words   |  5 Pages In 1984 Ken Lay became chairman and Chief Operator of Houston Natural Gas. It quickly doubled when it bought Florida Pipeline Company. The next year in 1985 Houston Natural Gas merged Internorth Incorporation. With the merger they both combined to own around 40,000 miles of pipeline and shortly after they changed their name to Enron. Around that time Washington was being lobbied by energy corporations to deregulate business and let companies set their own prices. Energy companies said this wouldRead MoreThe Collapse Of Enron And Enron1736 Words   |  7 PagesAbstract Fortune used to rank Enron as the most successful business in the United States. The collapse of Enron was shocked the whole world energy trading market. It caused significant losses to investors. In this paper shows analysis reason of factors that lead to Enron demise and also lessons can be learnt from Enron case study. The approach which have used in this paper to respond, the case study question are the background of the case organization and how business structure had been use by theRead More Energy Alternatives: Oil Essay1081 Words   |  5 Pagesmeasures are being taken in order to sustain this addiction for just a bit longer. This enters the Enron-Cheney-Taliban Connection, which has startling information that aligns a bit of history prior to September 11. The mother of all oil support and scandal rests with Enron, however, without them, the US would see many years of reformation and struggles to find alternative energy resources. Enron had a $3 billion investment in the Dabhol, India power plant. Beginning in 1992, this project wasRead MoreEnrons Accounting Fraud1304 Words   |  6 PagesINTRODUCTION: Northern Natural Gas Company (the ancestor of ENRON) was established in 1930. In 1979, Inter North Inc. bought Northern Natural Gas Company and placed it  under a new management. In the 1980s, the  United States Congress passed legislation deregulating the sale of  natural gas.  At the beginning of the 1990s, Congress passed a similar legislation targeted at the sales of electricity. These steps launched a new era in the energy market, allowing companies like ENRON to prosper. In 1985, KennethRead MoreAccounting Scandals And Enron Accounting Scandal1596 Words   |  7 Pagesspecifically the Enron Accounting Scandal. First, I will be exploring the history of Enron. Then I will be going into further depth on what accounting issues Enron faced and then I will be explaining what a derivative is. Finally yet importantly, I will consider the different types of Accounting Fraud following a conclusion. Accounting Scandals are born due to collective greed and corporate arrogance. In the case of Enron there was a lot of euphoria before the downfall. Stock prices soared and Enron was seenRead MoreEnron And Its Innovative Growth1409 Words   |  6 PagesAuditing 301 January 7, 2017 Enron Scandal †¢ The rise of Enron and its innovative growth: After a merger in 1985, between two relatively small regional companies Houston Natural Gas Co., and InterNorth Incorporated, Enron Corp was formed. Enron Corporation became one of the biggest energy, and service company across the united states. Following this merger, Kenneth lay, who was at the time the CEO of Houston Natural Gas, also became the CEO of the newly formed Enron Corp. With his savvy skills alreadyRead MoreEnron Corporation : The Largest Energy Trading Essay1131 Words   |  5 PagesEnron Corporation is the largest energy-trading located in Houston, Texas. It was founded by Kenneth L. Lay in 1985. Enron has been form through the merger between Houston Natural Gas and InterNorth Incorporation and initially named it as HNG/Inter-North Incorporation, before renames it as Enteron. In 1986, the company name has been shortened to Enron Corporation. At the beginning of the operation, Enron only involved in the transmission and distribution of electricity and gas throughout t he UnitedRead MoreCompany Into The Water Industry1432 Words   |  6 PagesShe decided to venture into the water industry with the existing expertise of natural gas that Enron had already acquired. She started the Wessex Water Co. which was headquartered in Bath, England. Enron purchased Wessex in July 1998 for a price slightly under $3 billion. The venture into the water industry was a good idea as water treatment requires a good deal of energy which was one of Enron’s specialties. Moreover the water industry was a regulated utility and the possibility of a deregulation

Saturday, December 14, 2019

The Last Night Analysis Free Essays

string(89) " This shows us how this experience would have had a vast effect on peoples’ behaviour\." The Last Night At the beginning of the passage it is instantaneously established that the circumstances in which the two brothers, Andre and Jacob, are currently residing in are appalling. These would be the same conditions that most of the Jewish people would have been residing in prior to being taken to concentration camps. We are aware that the conditions are poor as Faulks tells us that ‘Andre was lying on the floor’ which implies that he has nowhere else to sleep, it also shows how exhausted he must have been as young boys would not normally be resting. We will write a custom essay sample on The Last Night Analysis or any similar topic only for you Order Now We are also informed at the start of the passage that the boys are French-Jewish, by their names. As Andre lies on the floor a Jewish orderly comes round with postcards on which the deportees can write their final message. This shows us that a percentage of the Jewish people were collaborating with the Nazis, although the Jewish orderly would have been lower than the Germans they still had a sense of responsibility. This could have looked like a betrayal from the view of the rest of the Jewish people. Furthermore, even though the Jewish orderly has joined forces with the Nazis he is still sneaking postcards for the Jewish people to write their final messages on. This portrays a sense of loyalty from the Jewish orderly. Here Faulks calls the Jewish people ‘deportees’ which reminds us, after a pleasant picture of the Jewish orderly’s loyalty, that they are being deported by force. Following on from this we are told that they are to write their final messages on the postcards which again enables us to reminisce on the circumstances. Faulks does this by using the word ‘final’. This emphasises that this potentially could be the last thing that the Jewish people ever write which truly illustrates to us the reality of the situation. The ‘final message’ could also allude to Hitler’s final solution which would portray how the Jewish people were regarded and consequently the terrifying experience that they had to go through. However, the Jewish orderly does not take the postcards to send but instructs the Jewish people to ‘throw them from the train as camp orders forbade access to the post’. This not only shows us the collaboration from the Jewish orderly, as he would not help them any further. The Jewish people were told to throw their postcards from the train, this implies that they would throw the postcards from the train with the hope that a French person would find it and send it on. This reminds us that, although the French person may have sent the postcard on, there was still a great amount more of French people in France at that time rather than Germans. This shows us that the French people have subconsciously, or some consciously, collaborated with the Germans. Faulks then uses the same technique that he used earlier in the passage by creating a pleasant image for the reader followed by a glimpse of reality. He does this here by constructing a pleasing image of the Jewish people’s final messages being found and sent on to then remind the reader that they are in fact on their way to a death camp. As the Jewish people write their final messages we are informed that there are two or three pencils being passed around, pencils that had survived the barracks search. Yet again this gives us an idea about the type of environment that the brothers are in as Parisian buses can hold around four hundred people yet there are only two to three pencils. The fact that they are not even allowed to have pencils portrays how the Jewish people were treated. During this Faulks includes that the Jewish people had been through the barracks search which once more reminds us of their inevitable futures. How the Jewish people react while writing their postcards are really conveys their experience as ‘some wrote with sobbing passion, some with punctilious care’. The reader is immediately drawn to this as Faulks has used plosives within the sentence. This phrase shows us how people react differently in situations that they cannot control: one phrase is emotional and effective, the other clipped and precise. Furthermore they would have believed that this letter is how they would have been remembered and as we are later told they viewed that their safety almost depended on their letter. In addition the people writing with ‘punctilious care’ could refer to the novel for the reason that as Faulks writes he does so vigilantly because he has not experienced what he is writing about, therefore he needs to choose his language carefully, given the subject is a serious matter. A woman comes round giving sandwiches and water to the children. We are told that the children ‘clustered’ around the pail of water as they passed sardine cans from one to another. I think that you feel as though the woman is a caring person who would have made the children feel as comfortable as possible throughout; this conveys a pleasant image to the reader. Faulks uses the word pail instead of bucket which could allude to the loss of colour and furthermore loss of hope of the Jewish people. The children ‘clustered’ round the pail of water, while using sardine cans to drink from, once again presenting us with how the Jewish people were treated by the Germans. The sardine cans are passed from one to another which gives us the sense that they are suffering together and how the worst side of humanity can often bring out the best side of humanity. While the younger children are drinking the water an older boy embraced the woman ‘in his gratitude’ which shows us that he is so grateful that he feels as if physical contact was needed to get across his appreciation, which is very rare for a teenage boy. This shows us how this experience would have had a vast effect on peoples’ behaviour. Once again Faulks uses the same technique to remind the reader of reality, by leading on from the older boy showing his appreciation to telling us that the bucket was soon empty. The author now uses the word bucket instead of pail which could refer to the idea of a bucket list and the realisation that only a small percentage of the Jewish people would have made it out of the death camps alive. The phrase ‘the bucket was soon empty’ also seems to carry a resonance beyond its basic meaning. After the woman left we are told that the brothers fall asleep with ‘only the small hours of the night to go through’. This refers to how slowly the hours go when you are attempting to sleep; their lack of sleep also portrays the worry of the Jewish people. Faulks tells us that Andre was sleeping on the straw, ‘the soft bloom of his cheek laid, uncaring, in the dung. ’ The fact that Andre was sleeping in dung and on straw implies that the Jewish people were treated like animals as Faulks makes the comparison. Furthermore Faulks grants us with a pleasant image of the ‘soft bloom’ of Andre’s cheek which gives us a pleasing illustration within the unpleasant illustration of the dung in which Andre is lying. Additionally Andre’s limbs are intertwined with Jacob’s which also presents us with a pleasing image. These I believe show us that there is some hope, in terms of human contact, within a horrible circumstance. As the children slept, ‘the adults in the room sat slumped against the walls, wakeful and talking in lowered voices. Faulks describes how the adults sat as being ‘slumped against the walls’, I feel that this gives a sense of depression and also resignation which portrays the atmosphere within the room. The adults are talking with ‘lowered voices’ which demonstrates their thoughtfulness towards the children who have managed to sleep, the fact that the children are able to sleep reminds us of their innocence and therefo re the terrible circumstances that only a small percentage of the children will become adults. Such thoughts are inevitable, given the date of the novel (1999); Faulks only need to hint at such things. As the morning arrives water is passed around for anyone who is thirsty. We are told that anyone who did drink drank in ‘silence’ which I believe gives us a sense of the unknown as everyone is waiting and pondering as to what will happen next. As they drank there was ‘the noise of an engine – a familiar sound to many of them, the homely thudding of a Parisian bus. ’ Most of the Jewish people in the room would have taken these buses in their day to day lives, to go to the shops or to go to school; this shows us how something so familiar to them can change so rapidly to become something so unfamiliar. It is a ‘homely thudding’ they hear which is extremely ironic that they are being transported to be killed using Parisian buses; it once again gives us a sense of the collaboration between the French and the Germans. Before the Jewish people progress onto the buses there is a register taken. As the registration took place ‘five white-and-green municipal buses’ sat in the corner of the yard, ‘trembling’. The white-and-green municipal buses are not just normal French buses but the buses of the capital, you almost get the sense that the buses trembled as they were afraid of where they were going. The trembling could also represent the fear of the Jewish people. The word ‘municipal’ almost implies the buses are part of the collaboration in what was known as Vichy France. As a policeman called out names in alphabetical order the ‘commandant of the camp’ sat at a long table, not only does this again show us the collaboration between the French and Germans as it is a French ‘gendarme’ calling out the names but it also gives us an idea of what the Germans were like. It is almost as if because the Germans are calling their names in alphabetical order it makes the situation more respectable. It is bizarre how the Germans made mass murder organised. As the registrations takes place Andre’s name is called and he moves towards the bus with Jacob, this shows us the bond between the brothers and their instinct to stick together as Jacob’s name was not called. When Andre’s name is called it almost tells us that it was his destiny to be there, as if the register was a register of death that he could not have escaped from. While the brothers walked towards the bus we are told a woman was wailing from the other side of the courtyard and ‘from windows open on the dawn, a shower of food was thrown towards them. ’ Firstly Faulks portrays the awful side to human nature as it is ironic that it is now dawn which should mark a new day and new hope yet the Jewish people remain hopeless however Faulks then shows us the best side of human nature as a woman throws her own food to put the children’s needs before her own. As the woman calls the brothers name it shows us the loss of their identity as they would have no longer been called by their names but by numbers. Briefly after this Andre looked up and by ‘chance’ he saw a woman staring at a child, at first he believed that the woman was staring at the child with hatred however he soon realised she was attempting to fix a picture of the child so that she may have remembered forever. This shows us that, as Andre saw it by chance, there was luck within the awful circumstances however it also shows us how dreadful the circumstances were as a woman knows she would never see the child again and was trying to fix an image so that she could remember ‘forever’. As Andre ‘mounted the bus’ we are told that ‘he held on hard’ to Jacob, I believe that it is ironic that the Jewish people were mounting the bus which is a positive motion, yet they were being transported to their deaths. Furthermore Faulks uses alliteration as ‘he held on hard’, this phrase underlines the desperation of the brothers as you get the sense that they believe if they hold on tightly to one another it will protect them. Some children could not manage to get onto the buses as they were too small which highlights how young some of the Jewish people were and once again reminds us of the harsh reality that only a small percentage of these children would have become adults. Andre’s bus was momentarily delayed as a baby of a few months was being lifted into the back of the bus, this once again shows us how awful the situation was as the baby was so young yet the Germans would have not hesitated to kill it. The baby’s wooden crib was hung over the passenger rail; this is contradictory as the Jewish people are no longer passengers but prisoners. As the bus leaves the headlights lit up a ‘cafe opposite before the driver turned the wheel and headed for the station. ’ This shows us that all of this was done before the day began which shows us once again how organised the Germans were. Furthermore the headlights lit up a cafe which again shows great irony as cafes are a symbol of Paris, the city of love and hope, yet the Jewish people are hopeless. The driver turning the wheel could allude to the wheel of fortune as the wheel is headed for the cafe, an image of hope and joy, yet is turned the other way which will eventually lead to their deaths. I think that this passage was edited well, for the anthology, so that it leaves people wondering what happens next and also ends on the contradicting images of the Parisian cafe and the final destination. How to cite The Last Night Analysis, Essay examples

Friday, December 6, 2019

Cultural Food Race Event Samples for Students †MyAssignmenthelp.com

Question: Discuss about the Cultural Food Race Event. Answer: Business Details Cultural Food Race is one-day event that will be going to happen on coming Saturday, 14 October 2017 from 11:00 am to 3:00 pm. The funds of this event will be accumulated from the students discount. The total price after providing the students discount of this Cultural Food Race event is 15 dollars. The target market will be set to 80 to 100 people. A particular product is aimed at a particular set of consumers who are termed as target market group (Armstrong et al., 2015). The organizers of the event determine the cost of the products. The price of dumpling and Krespe Kreeme are 2 dollars and 2.5 dollars consecutively for each person. The price of cooking has been considered as 1 dollar for each. The price of rice, egg, vegetable and chicken will be 8, 6, 10 and 20 dollars consecutively. The price of the Brazilian Portuguese burger is 7 dollars for each person. The total price of the food cost is 40 dollars for each student. The event organizers would like to choose social networki ng sites and poster publication as its promotional strategy. Facebook, Instagram and WeChat are the social networking sites that are chosen for promotional ground for this event. Legal Issues The major and most important part of this event is food, thus, the legal issues will be on food safety, quality and protection of the consumers against the impure, unsafe food. Food safety, which is not a negotiable issue, is related to provide protection to foods that are injurious to health (Lam et al., 2013). The organizers should follow the International food standards that are regulated by the Codex Alimentarius Commission, which is a joint intergovernmental body of food safety (Who.int, 2017). The scientific advice of chemical and microbiological hazards on foods is the main standard of Codex. Food quality includes negative and positive attributes such as spoilage, discoloration, contamination with filth and processing method, good texture and flavor. The standing Committee of Chinas National Peoples Congress has revised the Food Safety Law, which came into the effect on 2015. This law will look into the food management and production (Wu Chen, 2013). The other legal issue will be on consumer protection from unhealthy food. Protection and Consumers Rights of China focuses on the consumers rights and interests, promotion of the health development of the consumers (Benney, 2013). However, in this law, the government is bound by providing healthy and civilized consumption that protects resources, environment and minimizes the waste. References Armstrong, G., Kotler, P., Harker, M., Brennan, R. (2015).Marketing: an introduction. Pearson Education. Benney, J. (2013).Defending rights in contemporary China(Vol. 12). Routledge. Lam, H. M., Remais, J., Fung, M. C., Xu, L., Sun, S. S. M. (2013). Food supply and food safety issues in China.The Lancet,381(9882), 2044-2053. Who.int. (2017).International food standards (Codex Alimentarius).World Health Organization. Retrieved 14 October 2017, from https://www.who.int/foodsafety/areas_work/food-standard/en/ Wu, Y., Chen, Y. (2013). Food safety in China.J Epidemiol Community Health, jech-2012.